Salesforce is a cloud-based platform through which Salesforce.com, Inc. is providing many services including its famous Customer Relationship Management (CRM) service. Salesforce Inc. is an American company founded by Marc Benioff, Dave Moellenhoff, Parker Harris, and Frank Dominguez in 1999. The platform employs three proprietary technologies namely Apex, Visualforce, and Lightning. Apex is a programming language similar to Java and C#. Visualforce is the view control technology on App cloud in which the customers can build add-on applications for the main Salesforce application. Lightning is the frontend of Salesforce platform through which the customers can build their own custom applications for personal or business use. These custom designed apps can be sold in an online marketplace called AppExchange within Salesforce.com.
There are numerous advantages in using Salesforce and its services. Some of the well-known and important advantages are given below with a brief explanation.
- Cloud advantage
Salesforce has moved to cloud a long back and it is one of the most successful companies in using cloud technology. Since Salesforce is available in the cloud, you can access it from anywhere in the world. All you need is a computer or a mobile and an active internet connection. Yes, that is correct Salesforce has a special app for mobile devices to use its services. This facility is probably the most important one because it increases the productivity by allowing employees to work from anywhere, allows the managers/entrepreneurs to monitor the work over long distances,and avoids the need to store the data in one location and transfer it whenever required.
Salesforce has its own marketplace to buy/sell the apps and it is called the AppExchange. This exchange has thousands of apps with almost every functionality that you can think of. You can also request the users to develop special apps for your requirement and buy them through the exchange. This facility has completely ignored the app development process which would take weeks if not months to complete. Also, the AppExchange is open to use for anyone which means you can buy the apps/app development services from anyone in the world regardless of where they are.
Collaborating the work with team members who are at a long distance or on another continent is a very difficult task but Salesforce has a solution for that. And that is called the “Chatter” feature which enables the user to share the files, get ideas, and use the expertise of team members across the globe. Users can add team members temporarily or permanently and they can be anywhere on the globe. This featuresupports the team to get help from experts, prioritize their work, safely share the data over long distances, and as aresultincreases the productivity and sales dramatically.
As said earlier, Salesforce is provided in a cloud. So the hardware and software are provided by the cloud service providers which means there is no capital investment needed. Also, when there is a new version of the software released or the hardware needs to be upgraded or changed, the cloud service provider will take of it. This will save a lot of money over the years and a lot of physical work. Also while using Salesforce, you will be charged for what you use. This may seem simple but it will also save you a lot of money if you use it carefully.
Salesforce provides a lot of customization options for its users. Sometimes the users will be overwhelmed by the number of options. However, these customizations allow Salesforce to be integrated with almost all the popular applications and platforms such as AWS and Azure. Also, these customizations will save a lot of time and work when preparing the reports as per your requirement.
If you want to know about the advantages of Salesforce, you are always welcomed to attend our free demo class for our Salesforce training. So remember the name – Upshot technologies, the best Salesforce training institute.