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Digital Marketing Course in Lucknow

Rating 4.9/5 by 5000+ Students

Upshot Technologies offers a digital marketing course in Lucknow which is designed to give you advanced abilities in the fast-changing digital marketing industry. For students, working professionals, or entrepreneurs, our course is comprehensive, from Search Engine Optimization (SEO), social media marketing (Meta/Facebook, Instagram), PPC/ads, content marketing, and more. With live projects, expert mentors, and certificate of completion recognized by the industry, Upshot Technologies is the best digital marketing institute in Lucknow. If you are looking for an affordable digital marketing course in Lucknow, with flexible learning options and 100% job assistance, you need look no further for quality digital marketing training. Enroll now to avail career opportunities!

7+

Years in training

5,000+

Professionals Trained

98%

Placement Rate

2 to 3

Batches every month


digital marketing course in lucknow

Why Enroll in Our Digital Marketing Course in Lucknow?

Our students say we're the best digital marketing Institute in Lucknow! We have trained more than 5,000 professionals and have a success rate of 97%.


Experienced & Certified Instructors
Live Projects (Multiple Domain)
Industry Based Course Curriculum
Interview Preparation & Mock Interview Session
Flexible Free Demo Class Available
Globally Recognized Certification
100% Placement & Job Assistance
Lifetime access for course material
Live Mentor-led Sessions
+ Resume & LinkedIn Profile Building
Weekdays & Weekend Classes
1 on 1 Career Mentoring Sessions

Alumni Achievements & Placements

Top-Ranked Digital Marketing Training Institute in Lucknow – Guaranteed Job Placement! Learn online or in-person from expert trainers. We place you in big companies.




Tejaswini
4.5 LPA • Digital Marketing expert



Maalathy L
5.5 LPA • Digital Marketing expert



Sowmya R
4.5 LPA • Digital Marketing expert



Vivek H
7 LPA • Digital Marketing expert



Poovarasan
6 LPA • Cloud Architect



Gokul Vinayagamoorthi
6 LPA • Cloud Operations Engineer



Praveen
4.5 LPA • Big Data Cloud Engineer



Krithika Sonu
10 LPA • Alteryx Designer



Abhishek Mishra
10.5L LPA • Alteryx Designer



Dhipli Kumar
15 LPA • Azure Cloud Security



Madhes
6.5L LPA • Full Stack Developer



Vishnu
8.5 LPA • Associate Software Engineer



Sanchaiy Dilip
10.5 LPA • DevOps Engineer



Pechetti Lakshmi Sandeep
5.5 LPA • Associate Cloud Engineer



Sumanth Reddy
10.5 LPA • AWS DevOps Engineer



Surya Sankar
10 LPA • Technical Lead


Trusted By Learners For Approach, Quality & Support

Avg rating from 3000+ reviews (4.9/5)

Google Reviews
★★★★★
4.9 / 5
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Justdial
★★★★★
5.0 / 5
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Sulekha
★★★★★
4.9 / 5
Sulekha
Urbanpro
★★★★★
5.0 / 5
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Digital Marketing Training in Lucknow Overview

With digital marketing training in Lucknow at Upshot Technologies, you will be learning everything you need to know with each of the essential digital marketing strategies. Our curriculum is designed by industry experts that will help you with both basic and advanced concepts. The course topics include search engine optimization (SEO), Google Ads & PPC advertising, social media marketing (Facebook, Instagram, LinkedIn), email marketing & campaigns, content marketing strategies, Google Analytics, and so on. You will also discover affiliate marketing, influencer marketing, and e-commerce marketing strategies which will give you an edge when competing for jobs. The course is structured and enables you to work on assignments / live campaigns, and case studies so that you will gain real practical experience. The Digital Marketing Institute in Lucknow is designed for beginners or professionals who are looking to upgrade, and Upshot is certain you, will be an industry qualified expert!


Eligibility for Digital Marketing Course in Lucknow – Upshot

Freshers & Graduates - Open to all degree holders (B.Tech, B.Com, BBA, Arts, Science, etc.)
Working Professionals - Perfect for both IT and non-IT backgrounds
Career Switchers - Want to move into digital marketing? This is your starting point!
Entrepreneurs & Business Owners - Grow your business with digital skills
All Engineering Streams - Mechanical, Civil, CSE, Biotech and others welcome

Upcoming Batch Details of Digital Marketing Course in Lucknow

Affordable digital marketing classes in Lucknow - Whether you learn online or in class, we offer flexible weekday/weekend timings. Perfect for students and working professionals!


📅 Date
⏰ Time
📋 Batch Type
1
Online Training
17 June, 2025
08:00AM - 09:00AM IST
WeekDays Morning
2
Regular Classes
18 June, 2025
08:00AM - 09:00AM IST
WeekDays Morning
3
Online Classes
21 Jun, 2025
19:00 - 22:00 IST
Weekend Sat Sun

Curriculums for Digital Marketing Training in Lucknow

The Digital marketing course in Lucknow is well-structured and carefully designed by industry experts at Upshot Technologies. Our syllabus covers the latest trends and tools so that each student and professional learns the best possible way to get ahead in the field of digital marketing.

Digital Marketing Introduction

  • Introduction to Online Digital Marketing
  • Comparison of Traditional and Digital Marketing
  • Statistics of Digital Marketing
  • Benefits of Digital Marketing
  • How to Use Digital Marketing to Increase Sales
  • Digital Marketing Strategy for Websites
  • Converting Leads
  • Performance Evaluation

Basics of SEO

  • Introduction to Search Engine Optimization
  • How Does Search Engine Work
  • Importance of Internet Marketing
  • Types of Internet Marketing Methods
  • Importance of Search Engines
  • How the Search Engine Works?
  • Understanding the SERP
  • Google Search Engine Architecture
  • Search Engine Algorithms
  • Google Algorithm Updates
  • Page Rank Technology
  • Panda Update and Its Importance
  • Latest Updates About SEO Algorithms
  • Google Webmasters Tools

Website Designing

  • Basic Information on Websites & Benefits of Having a Website
  • Importance of Domain Names and Their Value
  • Choosing the Right Hosting Company and Domain
  • Steps to Create a Website
  • Platforms Available to Create a Website
  • Creating a Brand New Website Using CMS
  • Website Structure and Navigation Menu Optimization
  • Coding Best Practices
  • Analyzing a Website
  • Website Maintenance and Management

Search Engine Optimization (SEO)

  • Introduction to SEO
  • How Different Types of Search Engines Work?
  • Google SEO Guidelines
  • Types of SEO
  • On-Page SEO
  • Off-Page SEO
  • Difference Between White Hat & Black Hat SEO
  • Website Audit
  • Keyword Research Process
  • Competition Analysis
  • Google Keyword Planner
  • On-Page Optimization Strategies
  • Google Penalty

On Page SEO

  • Meta Data Optimization
  • URL Optimization
  • Canonical Implementation
  • Internal Linking
  • 301 Redirection
  • 404 Error Pages
  • H1, H2, H3 Tags Optimization
  • Image Optimization
  • What is Content Writing?
  • SEO Friendly Content Writing (Inserting Keywords in Content, Anchor Text, Link Title)
  • Benefits of Using ROBOTS.TXT
  • Creating HTML Sitemap & XML Sitemap
  • Advantages of Sitemap
  • Indexing and Caching
  • Use of .htaccess File in SEO
  • Creating Robots.txt
  • Landing Page Optimization
  • No-Follow and Do-Follow
  • Accelerated Mobile Pages (AMP)
  • Mobile SEO

Advance SEO Techniques

  • Using Schemas
  • Structured Markup Data & Rich Cards
  • Google Tag Manager
  • Open Graph Tags for Facebook and Twitter
  • Review Schemas, Breadcrumbs SEO, Events
  • Wikipedia Submission
  • Knowledge Graphs

Content Marketing

  • What is Content Marketing?
  • Benefits of Content Marketing
  • What is Plagiarism?

Off Page SEO

  • Link Building Tips & Techniques
  • Authority, Backlinks
  • Do’s & Don’ts in Link Building
  • Link Acquisition Techniques
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Web 2.0 Submission
  • Article Submission
  • Press Release Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Business Listing
  • Blog Commenting
  • Guest Posting

Google My Business (GMB)

  • What is GMB?
  • Importance of GMB in Digital Marketing
  • How to Create a Google My Business Page?
  • Listing Services in GMB
  • Product Listing in GMB
  • Store Location Management in GMB
  • Google Places Setup (Including Images, Videos, Map, etc.)
  • Placing Website on First Page of Google Search
  • How to Make Monthly Basis Search Engine Visibility Reports
  • Verification on Listing, Google Reviews

Google Webmaster Tool

  • Understanding Google Webmaster Guidelines
  • Overview of Google Webmaster Tools and Functionality
  • Adding Site and Verification
  • Google Sitemaps: How to Create and Submit an XML Sitemap
  • Setting Geo Target Location
  • Search Queries Analysis
  • Filtering Search Queries
  • External Links Report
  • Crawl Stats and Errors
  • TXT and Links Removal
  • HTML Suggestions
  • URL Parameters (Dynamic Sites Only)

Google Analytics

  • Getting Started with Google Analytics
  • Navigating Google Analytics
  • Traffic Sources
  • Content
  • Visitors
  • Goals & Ecommerce
  • Actionable Insights and the Big Picture
  • Live Data
  • Demographics

Google AdWords or PPC (Pay Per Click)

  • Google Adwords (SEM)
  • Introduction to Online Advertising and Adwords
  • Creating Google Ads Account
  • Adwords Account and Campaign Basics
  • Adwords Targeting and Placement
  • Adwords Bidding and Budgeting
  • What is Pay Per Click (PPC)?
  • Setting Up PPC Campaign
  • Ads Type
  • Bidding Strategies
  • Search Network
  • Display Network
  • Tracking Script
  • Understanding Impression, Cost/Conversion, Tracking Code
  • Remarketing
  • Performance Monitoring and Conversion Tracking
  • Reports

Social Media Marketing

  • Basics of Social Media Marketing
  • Social Media Platforms
  • Social Media Optimization
  • Hashtag & Viral Strategy
  • Creating Facebook Page for Business
  • Facebook Optimization
  • Fan Page vs Profile vs Group
  • Facebook Analytics
  • Data-Based Management and Lead Generation
  • Facebook Paid Advertising
  • Creating Advertising Campaigns
  • Payment Modes
  • CPC vs CPM vs CPA
  • Creating Strong Profiles on Twitter
  • Twitter Optimization
  • Instagram Profile Creation
  • Business Account Handling
  • Running Ads in Instagram
  • Creating Ads in Twitter
  • LinkedIn Profile Management
  • LinkedIn Optimization
  • Individual Profile vs. Company Profile
  • Marketing on LinkedIn Groups
  • LinkedIn Advertising

WhatsApp Business

  • WhatsApp Business Account Creation and Profile Setup
  • WhatsApp Business Basic Setup and Message Tools
  • WhatsApp Business Catalog Creation
  • WhatsApp Business Connect with Facebook and Instagram
  • How to Delete a Business WhatsApp Account
  • Assessment

Youtube Marketing

  • Understanding YouTube Marketing
  • YouTube Channel Creation
  • YouTube Ads Management
  • Video Optimization
  • Promoting Videos on YouTube
  • Monetization in YouTube
  • SEO for YouTube
  • YouTube Analytics

Google Adsense

  • Google AdSense Fundamentals
  • Google AdSense Approval Basics
  • Google AdSense Approval Strategies
  • Introduction to AdSense Account Interface
  • How to Use AdSense Account Interface?
  • How to Place Ads on Websites?
  • How to Place Ads on Blogs?
  • Custom Ads Fundamentals
  • Ads/DFP Planner
  • How Will You Earn Money via AdSense?

Affiliate Marketing

  • How to Participate in Affiliate Marketing?
  • Amazon Affiliate
  • Rules of Affiliate Programs
  • How to Promote Amazon Products on a Website?

Email Marketing

  • Using Bulk Email Service To Boost Your Business

SMS Marketing

  • Using Bulk SMS Service To Boost Your Business

Freelancing

  • What is Freelancing?
  • How to Become a Freelancer?
  • Freelancing Websites
  • Best Practices in Freelancing
  • Registering on Freelancing Websites
  • Forum Promotions
  • How to Get the First Freelancing Project?

13+ Skills Covered

Website Creation

Behavioral Marketing

Keyword Research

Search Engine Optimization

Search Engine Marketing

Campaign Management

Social Media Marketing

Mobile Marketing

Graphics Designs

Video Editing

Content Strategy

Strategies for Paid Campaigns


Top Digital marketing Tools that we cover

Master industry-leading tools with our advanced Top Digital Marketing Institute in Lucknow. Make Complex Things Easier Or Analyze Your Competitors Strategy By Mastering 20+ Digital Marketing Tools (Free & Paid)

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digital marketing training in lucknow

Our Digital Marketing Certified Trainers Profile

Digital marketing training Lucknow at Upshot Technologies is delivered by certified trainers with over 10+ years working in the industry. Our trainers have attended training partners with global brands and provided corporate training and consulting services, guaranteeing you will learn the most updated methods and approaches. You will also receive project support, "doubt clearing" sessions and realistic insight into the realm of digital marketing from our trainers. Whether you are running live ad campaigns or optimizing websites our trainers will help you apply your training to help you become job ready.

Industry Recognized Certification From Upshot Technologies

Digital marketing course Lucknow Upshot Technologies has recognized certification with global reach of employment. Our certification is recognized by employers and provides direct experience for future interviews. With whether you are attending online or offline training you will receive a global recognized certification after completing our training.

best digital marketing institute in Lucknow

5,000+
Students Trained

best institute for digital marketing course in Lucknow

97%
Placement Success record

digital marketing certification training in Lucknow

Premium Digital Marketing Training at Affordable Fees in Lucknow

Our Affordable Digital Marketing Course in Lucknow Fees for students and working professionals. We provide it with flexible EMI options, high-quality training, and all of this with assured placement support, all at an affordable price!


Online Training


  • No Recorded Sessions
  • Live Virtual Interaction with the Trainer
  • Instructor led weekend/ weekdays sessions
  • Virtual Doubt Clearing Sessions
  • Live Virtual Interview Skills Training
  • Online Mock interviews
  • 100% Placement Support

₹22,000
₹16,500
best digital marketing institution in lucknow

Get Course Info

Get in touch for any questions or support—we’re just a message away!

Digital Marketing Training in Lucknow FAQ's

Have questions about our digital marketing training in Lucknow? Below you will find fast answers to all your questions related to the course, fees, placements, etc.


What is digital marketing?

Digital marketing conveys a concept of product or service promotion and awareness through various online channels, such as intermediaries like search engines, websites, and social media. Digital marketing has many facets. Most prominently, Marketing is done through SEO or search engine optimization, PPC or pay-per-click advertising, content marketing, and social media marketing, all with the same goal of maximizing the reach of the message to a particular target audience. As businesses or marketers think about marketing strategies, they know they can enhance their brand, generate qualified leads, and improve sales while eliminating unnecessary costs.

Why is digital marketing important?

Digital marketing is important because consumers spend the majority of their time online. Digital marketing allows businesses to attack and reach a particular audience or demographic, it allows them to track where their marketing is performing in real-time and to monitor quality and results and make virtually instant adjustments, compared to traditional marketing methods. Digital marketing is also typically more cost-effective while still allowing for measurable ROI or return on investment and usually higher engagement rates.

What are the key benefits of digital marketing?

Digital marketing presents several key benefits if executed well, including: Instant reach vs. traditional options, targeted targeting, (finding precise audiences), and cost-effective compared to traditional marketing. Moreover, effective, data-driven digital marketing strategies can help build brand awareness, engage customers, and drive conversions and with effective strategies the ability to use the real-time data and analytics to tweak or adjust campaigns to drive even more quality & performance.

How does digital marketing help businesses grow?

Digital marketing gives businesses the opportunity to connect businesses to an audience globally, generate quality leads, and increase acquisition sales through campaigns that were optimized and targeted effectively. While marketers utilize tools like advertising on search engines, or display/paid advertising on social media sites, brands optimize their visibility to achieve their goals, improve customer engagement for loyalty, and remain competitive with their peers on the platforms that business operate on.

Why to choose Upshot Technologies for digital marketing course in Lucknow?

Upshot Technologies is the top digital marketing institute in Lucknow, we provide industry oriented training, practical projects and expert guidance. Our digital marketing course in Lucknow with placement makes you career-ready along with job assistance.

What is the duration of digital marketing course in Lucknow at Upshot Technologies?

The digital marketing training in Lucknow typically lasts 2-3 months covering all key modules along with practical assignments. Batch timings will be flexible for students and working professionals.

Will I receive any certificate after completing the digital marketing course from Upshot Technologies?

Yes, we will provide an industry recognized certificate to add value to your resume upon course completion. Our digital marketing certification course in Lucknow is recognized by the nature of work you will be doing.

What are the fees for digital marketing course in Lucknow at Upshot Technologies?

The digital marketing course in Lucknow fees is competitive with payment options as per your convenience. We offer high-quality training at a very affordable price compared to other institutes.

Will Upshot Technologies provide placement assistance after the completion of digital marketing course?

Yes, our digital marketing course in Lucknow with placement provides resume writing, interview preparation and job referrals. Most of our students get job offers with top companies after the training.

Is it possible to take online classes for digital marketing course in Lucknow?

Yes, we provide online digital marketing course in Lucknow with live sessions, recorded lecture videos and 24/7 support to you. Learn from anywhere without losing the quality of study.

Who are the trainers for the digital marketing training in Lucknow?

Trainers are certified trainers with 10+ years experience in corporate digital marketing. Trainers will share industry related knowledge in training and students will work on projects.

What is covered in the best digital marketing course in Lucknow at Upshot Technologies?

The digital marketing course curriculum will include SEO, PPC, social media marketing, email marketing and Google Analytics. We make sure you understand both theory and practice of the course.

digital marketing training in Lucknow placements

Get Course Info

Get in touch for any questions or support—we’re just a message away!

Internet Marketing Course in Lucknow

Upshot Technologies digital marketing certification course in Lucknow adds immense value to your career and cv. The course includes a module on search engine optimization techniques, a Google Ads certification module, a module on Facebook Blueprint, and a module on content marketing strategies, meaning you will learn and implement industry-required practical skills. Unlike other digital marketing courses, some of which are plain boring, the best digital marketing course in Lucknow focuses on working on real-life projects that are going to provide you with skill-building. After completion of the digital marketing certification course, you will receive a globally recognized certificate geared towards job opportunities in agencies, corporates, or the freelance landscape. Whether you want to switch careers or grow a business, our digital marketing institute Lucknow has the right certification to ensure your future success.


Digital Marketing Course in Lucknow with Placement

The Digital marketing course in Lucknow with placement facility at Upshot Technologies means you not only learn but also get a job in the field of digital marketing. We have companies, start-ups and agencies who want to hire our certified students. Our dedicated placement cell offers resume-building workshops, interview preparation and job referrals to help you secure your dream job. Many of our graduates are now employed as SEO specialists, PPC specialists, social media managers, and even content marketers in reputable companies and firms. If you are in search of the best digital marketing institute in Lucknow with placement assistance for your future career, this is the program for you! We help you grow from training to employment, at every step of your digital marketing career.


Benefits of Taking Online Digital Marketing Courses in Lucknow with placement

Digital Marketing course online in Lucknow makes sure that you enjoy the flexibility and convenience of an online class, without losing quality. Upshot Technologies delivers live classes online, with recorded sessions, and interactive doubt-solving session, all to put you in the best position to learn. You will have all the means to access the course, and at home, which saves time and transport costs while still getting the same as you would in a class. The digital marketing course in Lucknow near me allows you to join sessions from anywhere you join. Our digital marketing course has additional 24/7 access to study material, practical assignments, and mentorship, which are all really great for working professionals and students. Why wait? Join the best digital marketing course in Lucknow today and start your digital marketing journey for high-paying jobs!

Book Demo Classes of Digital Marketing Course in Lucknow with Placement

Upshot is the best online digital marketing training institute in Lucknow. Join our certification course and learn the skills that will lead to better jobs and higher salaries.

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