Salesforce is a cloud-based platform which provides numerous services including the most popular Customer Relationship Management (CRM) service. Salesforce is owned by Salesforce Inc., an American company founded by Marc Benioff, Dave Moellenhoff, Parker Harris, and Frank Dominguez in 1999.The platform employs three proprietary technologies namely Apex, Visualforce, and Lightning. Apex is a programming language that is similar to Java and C#. Visualforce is the view control technology on App cloud in which the customers can build add-on applications for the main Salesforce application. Lightning is the frontend of Salesforce platform through which the customers can build their own custom applications for personal or business use. These custom designed apps can be sold in an online marketplace called AppExchange within Salesforce.com.
The top 10 reasons why Salesforce is the best are listed below:
- Easy to Use
Salesforce is very easy to use just like the websites you visit every day. Since Salesforce has moved to the cloud platform, you can log in from anywhere and at any time. You can also collaborate with your colleagues who can be a world apart. You can also view and update customer data whenever and wherever you want.
- Cloud Based
Salesforce is one of the first group of companies that have adopted cloud technology even before it is popular. With cloud technology, Salesforce significantly increases the flexibility to the next level. It has also pioneered a secure and sophisticated cloud infrastructure to offer unparalleled cloud solutions for Sales, Marketing, Support, and Analytics.
Salesforce is preferred most other than its competitors because of its ability to be highly customizable. A lot of requirements can be handled through configuration but sometimes you need to add/extend the existing functionalities to accurately reflect your business needs. Users can customize many aspects such as custom fields, objects, 3rd party Salesforce extensions etc.
- Efficient Reporting
Salesforce offers a set of powerful reporting tools which can save your time and resources efficiently. These tools allow you to provide enough attention that your business deserves. You can customize the reporting facilities as per your need. For example, you can customize it to provide the real-time reports and analytics directly to your system.
- Continuous Improvement and Innovation
Salesforce is working continuously to improve the platform and provide the services efficiently. The development team and the community work closely to better the Salesforce. They listen to customer feedback and requests and take them sincerely. With continuous development, there are three new releases every year which addnew features to improve the functionality and satisfaction.
- Multitenant Platform
All Salesforce users share the same physical resources and the instance of the software that was installed in those physical resources. This permits the automatic and simultaneous updates for all users on the platform without affecting the data or the operations. Therefore all the users can access the latest version of the software applications at no additional cost.
- Integration Options
Salesforce can integrate with all the major and popular applications with its robust and open API. This integration facility will help you access the data from various sources and make use of the popular applications such as Microsoft SharePoint. This integration feature will help you improve the business and boost productivity considerably.
- Mobile CRM
Salesforce was one of the earliest customer service management (CRM) providers to go mobile. Since smartphones and tablets are becoming universal, mobile CRM will enable the users to access and use the Salesforce platform even if they are travelling or on vacation. This feature will definitely play a major role in the future of CRM service.
- AppExchange Ecosystem
AppExchange in Salesforce is one of the important features because it allows the users to develop and market their own app or buy any app from the list of thousands of useful, secured and verified apps and integrations built by other users. Currently, it has more than 3000 applications which have driven 3+ million installs till now.
- Diverse Community
Salesforce has one of the most active and diverse communities which includes customers, partners, product specialists, and employees. You can get help or get answers to your questions faster than any other commercial applications and services. You can also share new ideas and successful techniques with other users.